Bhutan, often called the Land of the Thunder Dragon, is opening its doors to a new kind of travel. Instead of rigid itineraries and checklist sightseeing, Druk Asia introduces Bhutan Insider Experience with James Low. This limited-series journey invites travellers to embrace spontaneity, mindful encounters, and meaningful cultural immersion.
Unlike typical tours, this insider experience focuses on unscripted travel. Each day offers opportunities to connect with local artisans, share meals with Bhutanese families, and join spiritual rituals at monasteries. The approach follows Bhutan’s “High Value, Low Volume” tourism policy, ensuring cultural preservation and environmental respect.
James Low, a former five-star hotel general manager who spent nearly a decade in Bhutan, leads these trips. Known for hosting royalty and global travellers, James brings deep knowledge of Bhutan’s landscapes, traditions, and spirituality. His personal connection to the country allows guests access to experiences rarely open to outsiders.
Guests may learn about Thangka painting from artisans, join monks during daily prayers, or dine in hidden local restaurants. With logistics handled by Druk Asia, travellers enjoy both comfort and freedom to explore without the stress of planning.
As Bhutan’s leading travel specialist, Druk Asia has guided over 20,000 visitors and is the official representative of Drukair. Awarded TripAdvisor’s Travelers’ Choice in 2023 and 2024, the company is recognized globally for luxury and boutique travel expertise.
Bhutan is best experienced not by ticking off landmarks, but by letting the journey unfold naturally. With James Low as guide, travellers gain a rare chance to understand why Bhutanese people are often regarded as among the happiest on earth.